“Winning takes care of everything”. Nike’s new Tiger Woods add.

A lot of us have been watching Tiger Wood’s gradual return to the number one golf ranking in the world. Time has gone on and it appears that Tiger has his “A game” back. This seems good for golf, good for TV, and of course good for Nike. Just the other day I was thinking—as he once again gains his international platform, he could have the opportunity to say some very helpful things to a watching world.

It would be hard to imagine anything worse than Tiger’s fall in 2009. As a result of choices he made and his inability to control the consequences of those choices, his whole life seemed to come crashing down. He lost his wife, his family, his world golf ranking, much of his wealth, and to a great degree his popularity among the masses. While these things didn’t just happen overnight, those of us looking from the outside marveled at how quickly a man could go from the top of the world to the bottom of the pit. Surveys among fans put his respect level on par with Mike Tyson’s. Personally, I felt a great deal of sadness for Tiger Woods and his family.

Nike has recently marketed a rendition of Tiger’s past responses to the media, “Winning takes care of everything.” To a degree that is true. To a much larger degree it is not. If we create a small enough world, we can be at the top of it. We can be successful. Because we draw our box and create our rules and define our success, we can be winners. But we are only deceiving ourselves. Life is not a small box, and we do not define it, nor will we ultimately assess it. Even we as Christians can live like this.

God is creator, sustainer, and ultimate judge of all the earth. There is no success apart from what He declares success to be. “For from Him, and through Him, and to Him are all things. To Him be glory forever. Amen.” Romans 11:36.

Winning may take care of a few things, but it does not take care of everything. Really, it does not take care of the most important and eternal things. “What shall it profit a man if he gain the whole world and lose his own soul?” Mark 8:36.

Thank God for the grace He has showered upon us in the person and work of His dear Son. Thank God for the offer of eternal life and for the opportunity that we all have to receive it. I like to play golf. I like to watch Tiger Woods compete. But I also pray that God helps me keep what really matters in perspective.

Winning is not everything. Jesus Christ is everything. And that will always prove to be true.

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